The task model presented here is a working vision for the design professional redirecting focus from the application of predefined project structures to a process of complex evaluation. The task model is developed through a hermeneutic analysis of the discourse applied by design professionals to their practice. The tasks identified provide both a new focus and direction to the value creation process, in which the design professional is engaged. The intention of this paper is to provide the professional practitioner with deeper insights into own design role and design agenda. It is suggested not to use standard processes, but rather focus on developing a set of design tasks for each unique project, where design thinking and methods are implemented in unique ways. Chaos generation through chaos management as job to be done by the design professional is the main argument of this paper.
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