Yuki Wada
Graduate School of Engineering Kanazawa Institute of Technology, Japan
Ryo Yoneda
Graduate School of Engineering Kanazawa Institute of Technology, Japan
Shinya Kanamori
Graduate School of Engineering Kanazawa Institute of Technology, Japan
Masashi Yamada
Graduate School of Engineering Kanazawa Institute of Technology, Japan
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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Linköping Electronic Conference Proceedings 100:36, s. 457-464
Publicerad: 2014-06-11
ISBN: 978-91-7519-276-5
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
The term “Moe” is one of the most important keywords in Cool Japan contents; i.e.; Japanese animated movies; video games and cartoons. Moe has been discussed from viewpoints of philosophy; aesthetics or literature: Moe is a concept in which chiefly a male feels for a pretty female character; but it does not include direct sexual emotion. In the present study; a perceptual experiment was conducted using semantic differential method to reveal how we can design a Moe character. The results showed that a cute; showy and childlike character evokes Moe emotion. On the other hand; a cute; gentle and mature character is recognized as a beautiful woman but does not evoke Moe emotion. Moreover; the results suggested that there are tactics to design a Moe character.
Japanese Ministry of Economy; Trade and Industry; Support for overseas operations of Cool Japan contents under supplemental budgets in 2012. Retrieved January 28; 2014; from http://www.cas.go.jp/jp/seisaku/cool_japan/dai1/siryou5.pdf.
Kokubungaku (Japanese Literature). 53(16). 2008.
C. E. Osgood; G. J. Suci; & P. H. Tannenbaum. (1957). The measurement of meaning. University of Illinois Press.
