Gert Pasman
Faculty of Industrial Design engineering, Delft University of Technology, The Netherlands
Ladda ner artikel
Ingår i: Service Design Geographies. Proceedings of the ServDes.2016 Conference
Linköping Electronic Conference Proceedings 125:44, s. 511-515
Publicerad: 2016-05-17
ISBN: 978-91-7685-738-0
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
Many of the techniques service designers currently use to represent their ideas in the conceptual phase of their design process, such as service blueprints or customer journey maps, are rather abstract, static and schematic. While this might be valuable from an analytical, high-level perspective, such representations do not address the full contextual, emotional and spatial-temporal richness of real-life services. This paper argues that design fiction, because of its focus on telling stories about possible implications of new and emerging technologies, could have the potential to address this particular issue early on. While design fiction is currently mostly associated with more ‘underground’ design domains, such as speculative design and critical design, its principles might also be applied to service design, to visualize, explore and probe potential service scenarios already in the beginning of a design process.
Bleecker, J. (2009). Design Fiction. A short essay on design, science, fact and fiction. Retrieved September 17, 2015, from http://blog.nearfuturelaboratory.com/2009/03/17/designfiction-a-short-essay-on-design-science-fact-and-fiction/
Blomkvist, J., Bode, A (2012). Using Service Walkthroughs to Co-Create Whole Service
Experiences: A Prototyping Technique for Service Design. In Proceedings of ISIDC 2012, National Cheng Kung University, Tainan, Taiwan.
Corning (2011) A Day Made of Glass, Retrieved 01 15, 2016, from YouTube:
https://www.youtube.com/watch?v=6Cf7IL_eZ38
Dunne, A., Raby, F. (2013). Speculative Everything: Design, Fiction and Social Dreaming.
MIT Press.
Ilstedt, S., Wangel, J. (2014). Altering expectations: How design fictions and backcasting can leverage sustainable lifestyles. In Proceedings from DRS (Design Research Society) 2014: Design’s Big Debates-Pushing the Boundaries of Design Research, 2014, pp. 243-254.
Kirby, D. (2010). The Future is Now: Diegetic Prototypes and the Role of popular Film in
Generating Real-world Technological Development. Social Studies of Science, 40, pp.41-70.
Kjærsgaard, M. G., & Boer, L. (2015). The speculative and the mundane in practices of
future-making – Exploring relations between design anthropology and critical design. Paper
presented at Research network for design anthropology seminar, Aarhus, Denmark.
Koivisto, M. (2009). Frameworks for structuring services and customer experiences. In S.
Miettinen & M. Koivisto (Eds.), Designing services with innovative methods, Helsinki:
Akatemia/UIAH, 2009, pp. 136-149.
Lindley, J. et.al. (2014). Anticipatory Ethnography: Design Fiction as an Input to Design
Ethnography. Ethnographic Praxis in Industry Conference Proceedings, 2014, pp. 237–253.
Microsoft (2009). Future Vision (2009) Retrieved 01 15, 2016, from YouTube:
https://www.youtube.com/watch?v=nOU_t4bqEJg
Shostack, L.G. (1982). How to Design a Service. European Journal of Marketing. Vol. 16 No. 1, pp. 49–63.
