Sandra Viña
Aalto University, School of Arts, Design and Architecture, Finland
Tuuli Mattelmäki
Aalto University, School of Arts, Design and Architecture, Finland
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Published in: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010
Linköping Electronic Conference Proceedings 60:7, p. 77-86
Published: 2012-09-20
ISBN: 978-91-7519-770-8
ISSN: 1650-3686 (print), 1650-3740 (online)
The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly how storytelling has been applied in designing service experiences then introduces the research project Spice and its context and approach. Finally; the paper describes and reflects upon an example case and; how storytelling has been applied in gathering and creating stories as well as creating concept ideas.
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